Casino UGC Agency is the casino and iGaming UGC arm of the Lumina network. We produce UGC for casinos and iGaming brands: one brief, matched creators, finished videos, posted and billed on a guaranteed view number. 18B+ views and 62,900+ creators are Lumina network figures, not a casinougc-only scoreboard.
Lumina Clippers was founded by Rhys McKay, who believed that brands deserved a better way to work with creators.
After watching businesses struggle with creator sourcing, campaign management, inconsistent quality, and endless back-and-forth communication, Rhys saw an opportunity to simplify the entire process.
Instead of asking brands to manage dozens or even hundreds of creators, he built Lumina Clippers around a managed-service model where one experienced team coordinates everything behind the scenes.
Today, Rhys continues leading Lumina Clippers with one simple philosophy:
"Creators should focus on creating. Brands should focus on growing. We'll handle everything in between."
His vision continues to shape every campaign, partnership, and product we build.
Why Choose Us
Engineeredfor Unmatched Scale
Our Mission
To give casino and iGaming brands a reach channel they can actually forecast — creator campaigns priced against a guaranteed view number, not against a stack of invoices for videos nobody watched.
Guaranteed Views
Compliance Reviewed
Our Vision
A market where compliant creative and real distribution are the norm for regulated brands, and where every campaign is measured on views delivered rather than on assets produced.
Verified Creators
Live Reporting
Multi-Market
158M+Monthly Reach
62,900+
Vetted Creators
18B+
Total Views Delivered
48hr Turnaround
Raw to Ready
Auto-Distribution
Cross-Platform Sync
Scale Ready
Instant Deployment
Our Philosophy
Building TrustedGaming Experiences.
We believe exceptional casino platforms are built through innovation, transparency, and uncompromising security. Every product we develop is designed to inspire confidence from the very first interaction.
Our mission is to help operators launch premium digital gaming platforms that players trust, enjoy, and return to every day.
By combining modern technology with intuitive design, we create immersive gaming experiences that perform reliably under scale while maintaining fairness and operational excellence.
How We Work
One WorkflowEndless Distribution
Step 01
Discovery
Auditing current content and identifying high-impact segments that resonate with target sub-cultures.
Step 02
Strategy
Defining hooks, call-to-actions, and distribution channels tailored to specific platform algorithms.
Step 03
Produce
Our network of creators and editors turns the brief into finished vertical UGC, ready to post.
Step 04
Distribution
Multi-threaded release across hundreds of verified creator nodes for maximum algorithmic reach.
Step 05
Performance Review
Granular analytics report to iterate and scale the winning content patterns.
Our Values
What Drives Us
Quality Over Quantity
We prioritize high-impact results over superficial metrics.
Transparency
Clear data, clear communication, clear results at every stage.
Innovation
Pioneering new ways for content to travel.
Partnership
We grow only when our clients and creators grow.
Long-Term Thinking
Building sustainable foundations for lasting brand impact.
Community First
Our Creator CommunityIs Our Greatest Strength
Thousands of creators trust Lumina Clippers because we believe successful partnerships begin with respect, transparency, and collaboration.
By creating opportunities for creators while helping brands grow through authentic storytelling, we're building a community where everyone succeeds together.
Meet Our Team
The People BehindEvery Campaign
Behind every project is a multidisciplinary team working together to deliver exceptional results.
01 / Strategy
Campaign Strategy
Understanding your audience, campaign goals, and creative direction.
02 / Talent
Creator Success
Supporting thousands of creators throughout every campaign.
+12
03 / Growth
Content Distribution
Helping brands maximize organic reach across TikTok, Instagram Reels, YouTube Shorts, and X.
04 / Quality
Creative Production
Ensuring every piece of content meets quality standards before delivery.
99.8%
05 / Partner
Client Success
Working closely with brands to ensure every campaign delivers measurable results
Work With Casino UGC Agency
Managed UGC for casino and iGaming operators
This page is for operators, not creators looking for gigs. Casino UGC services cover the brief, the shoot and the post. Pricing and rights sit on the casino UGC agency FAQ.
