Casino UGC Agency is the casino and iGaming arm of the Lumina network. You send one brief, we match the creators, produce the videos and post them, then bill against a guaranteed view number. The 18B+ views and 62,900+ creators are Lumina network figures across every vertical, so they aren't a Casino UGC scoreboard on their own.
Lumina Clippers was founded by Rhys McKay, who believed that brands deserved a better way to work with creators.
He'd watched businesses struggle with creator sourcing, campaign management, inconsistent quality and endless back-and-forth, and saw there was a way to make the whole process far simpler.
Instead of asking brands to manage dozens or hundreds of creators themselves, he built Lumina Clippers around a managed model where one experienced team coordinates everything behind the scenes.
Rhys still leads Lumina Clippers today, with one simple philosophy behind it:
"Creators should focus on creating. Brands should focus on growing. We'll handle everything in between."
That thinking still shapes every campaign, partnership and product we build.
Why Choose Us
Builtfor scale
Our Mission
To give casino and iGaming brands a reach channel they can actually forecast, with creator campaigns priced against a guaranteed view number rather than a stack of invoices for videos nobody watched.
Guaranteed Views
Compliance Reviewed
Our Vision
A market where compliant creative and real distribution are normal for regulated brands, and where every campaign gets measured on views delivered rather than on assets produced.
Verified Creators
Live Reporting
Multi-Market
158M+Monthly Reach
62,900+
Vetted Creators
18B+
Total Views Delivered
24–72h Turnaround
Raw to Ready
Auto-Distribution
Cross-Platform Sync
Scale Ready
Instant Deployment
Our Philosophy
Content casino brandscan actually put their name on
Casino brands operate under rules that most advertisers never have to think about, so every video we produce is built to survive a compliance review before it ever reaches a feed.
Our job is to get licensed operators in front of real players through creators who understand the category, in the markets where the offer is actually legal.
Every brief carries your licence conditions, your age-gating and your responsible gambling line, so the reach scales without the compliance risk scaling with it.
How We Work
One workflow,endless distribution
Step 01
Discovery
We audit what you already have and pick out the segments most likely to land with the audiences you're after.
Step 02
Strategy
We define the hooks, the call to action and the distribution channels, tailored to how each platform's algorithm actually behaves.
Step 03
Produce
Our network of creators and editors turns the brief into finished vertical UGC that's ready to post.
Step 04
Distribution
Videos go out across hundreds of verified creator accounts at once, so the platforms read it as momentum rather than a slow trickle.
Step 05
Performance Review
A detailed analytics report shows what's working so we can scale the patterns that perform.
Our Values
What Drives Us
Quality Over Quantity
We prioritize high-impact results over superficial metrics
Transparency
Clear data and clear communication at every stage, so you always know where a campaign stands.
Innovation
Finding new ways to make content travel further than it should.
Partnership
We only grow when our clients and creators do.
Long-Term Thinking
Building something that keeps working long after the first campaign ends.
Community First
Our creator communityis our greatest strength
Thousands of creators work with Lumina Clippers because we treat them properly, pay them on time and tell them exactly what a brief needs.
By creating opportunities for creators while helping brands grow through authentic storytelling, we're building a community where everyone succeeds together
What We Handle
The work behindevery campaign
Every campaign runs on a team that covers strategy, creator management, distribution, production and client success.
01 / Strategy
Campaign Strategy
Working out your audience, your campaign goals and the creative direction before anything gets made.
02 / Talent
Creator Success
Supporting thousands of creators from brief through to delivery.
03 / Growth
Content Distribution
Helping brands maximize organic reach across TikTok, Instagram Reels, YouTube Shorts, and X.
04 / Quality
Creative Production
Ensuring every piece of content meets quality standards before delivery.
05 / Partner
Client Success
Working with brands throughout so every campaign delivers something measurable.
Work With Casino UGC Agency
Managed UGC for casino and iGaming operators
This page is for operators, not creators looking for gigs. Casino UGC services cover the brief, the shoot and the post. Pricing and rights sit on the casino UGC agency FAQ.
