Everything brands ask before they start

We are a casino and iGaming UGC agency. You send one brief, we match creators from a network of 62,900+, produce the videos and post them across TikTok, Instagram, YouTube and X, then bill against a guaranteed view number rather than per video. Full breakdown: what is casino UGC.

Between 24 and 72 hours from the strategy call, once we have your content, your goals and your brand guidelines. Casino brands usually take a little longer on the first campaign, since compliance sign-off sits between the brief and the first upload. Step by step: how casino UGC works.

Three things. The outcome that matters to you, so we know what to guarantee against. Your brand and compliance guidelines, including anything we must never say. And your source material or product, so creators have something real to work with.

No, and that’s the whole point. Your reach comes from a network of independent creator accounts rather than from your own follower count.

There’s no fixed package so there’s no fixed floor. Because pricing is based on views delivered, the practical minimum is whatever volume makes your goal reachable.

On a CPM basis, priced per 1,000 verified views. Pricing is custom and scoped to your campaign, so a bigger budget buys wider distribution rather than a longer invoice.

Because the video isn’t the outcome you’re buying. Twenty videos nobody sees is a worse result than five that travel, and per-video pricing quietly rewards the wrong one.

Whatever is written into your campaign agreement and nothing beyond it, which is usually a view count, a number of finished videos, a number of uploads or some combination, together with the window it’s measured over and the accounts it’s measured on.

The remedy is agreed with you in writing before production starts and sits in the same document as the target, so nobody ends up negotiating it under pressure after the fact.

Nothing changes on your invoice, because the guarantee is a floor rather than a ceiling. Every extra organic view belongs to you, with no success fee and no retroactive top-up.

No, and be careful with anyone who does, since nobody controls which video a platform decides to push. What we guarantee is real distribution at the volume we agreed, on real creator accounts, with verified views only.

You do. Once the campaign is paid for, the rights in the finished videos are assigned to you fully and irrevocably, with no licence window, no renewal fee and no quiet expiry twelve months later.

Yes. Paid usage sits inside the same assignment, so there’s no separate licence and no per-platform fee. If you specifically want creator-linked ad formats like TikTok Spark Ads or Meta Partnership Ads, say so at brief stage.

Streams and long-form talking content give you the most to work with, since a single stream, podcast episode or long video usually yields 20 to 40 clippable moments. Big wins, bonus rounds, interviews, AMAs and founder talks all work well, and roughly anything over 20 minutes is worth cutting.

Most discovery feed videos perform best between 12 and 35 seconds, with the hook landing in the first one to two seconds. Captions are on by default, since a large share of the audience watches on mute.

Campaigns run on our verified network by default, because the guarantee depends on creators we already have performance history for. If you have creators you want involved though, bring them.

Every creator works from your brief, which carries your licence conditions, your age-gating and the list of things we must never say. Responsible gambling messaging is built into the brief and our team reviews every video before it goes live, so nothing is published without passing that review.

Real. Every view comes from a real creator’s audience, gets tracked on a live dashboard, and passes anti-bot detection across the network before it counts.

A live dashboard tracks views, likes, comments and shares in real time, with regular written reporting alongside it, so you never wait until the end of the month to find out how it’s going.

It depends on your content and budget, and the effect compounds. One launch video did about 1 million views on the brand’s own channels, and cut into the 4,000+ clips we distributed for them the same footage did 57 million. Across all campaigns we’ve delivered more than 18 billion views.

Then we look at the funnel rather than the feed. Attention is the part we control, and whether it converts depends on your offer, your bonus terms and your landing page. We’ll say that before you sign rather than after.

TikTok, Instagram, YouTube and X, usually at the same time, because running one campaign across all four is what makes a brand feel unavoidable for a week rather than briefly visible on one app.

Casino and iGaming only. That covers online casino, sportsbook, sweepstakes, crypto casino, poker, bingo, slots and live dealer. Lumina runs UGC in other verticals, but this site is the gambling arm. Sportsbook side: what is iGaming UGC.

Yes. The network spans multiple countries and languages, and creators are matched to the market you’re licensed in rather than translated into it after the fact.

Only if you want to. We write every brief, run the schedules and handle all the creator communication, so the campaign never becomes a second job.

No. Influencer marketing buys a handful of posts from a few large accounts and hopes the audience overlaps, while this puts your message across a large number of creator accounts at once. That’s why the reach gets measured in millions rather than in a media kit.

We’re the casino and iGaming arm of Lumina Clippers, founded in 2025 by Rhys McKay. The company behind both is COGNOVATE LABS FZCO, registered in the United Arab Emirates. The team is small, senior and reachable, so you talk to the people running your campaign rather than an account manager relaying messages.

Yes, as long as the offer is licensed where the viewer is. We brief the disclosure, the adults-only framing and the responsible gambling line before a creator films, and geo-restriction goes into the brief rather than being added as an afterthought.

We put it in the brief, and the exact wording follows the market you name on the call. This isn’t legal advice.

No. We produce original creator video and bill against a guaranteed view number, so first-time deposits are not what we’re selling.