Everything Brands Ask Before They Start.

We build and run short form creator campaigns end to end for casino and iGaming brands. We write the brief, match your brand to creators in our verified network, produce and edit the videos, get them posted across TikTok, Instagram, YouTube and X, and report on what shipped. Full breakdown: what is casino UGC.

Between 24 and 72 hours from the call, once we have your content, your goals and your brand guidelines. Step by step: how casino UGC works.

Three things. The outcome that matters to you, so we know what to guarantee against. Your brand and compliance guidelines, including anything we must never say. And your source material or product, so creators have something real to work with.

No. That is the whole point. Your reach here comes from a network of independent creator accounts, not from your own follower count.

There is no fixed package, so there is no fixed floor. Because pricing is based on views delivered, the practical minimum is whatever volume makes your goal reachable.

On a CPM basis, priced per 1,000 verified views. Pricing is custom and scoped to your campaign, and a bigger budget buys wider distribution rather than a longer invoice.

Because a video is not the outcome you are buying. Twenty videos nobody sees is a worse result than five that travel, and per video pricing quietly rewards the wrong one.

Whatever is written into your campaign agreement, and only that. Usually a view count, a number of finished videos, a number of uploads, or a combination, together with the window it is measured over and the accounts it is measured on.

The remedy is agreed with you in writing before production starts and is written into the same document as the target, so nobody is negotiating it under pressure after the fact.

Nothing changes on your invoice. The guarantee is a floor, not a ceiling. Every extra organic view belongs to you, with no success fee and no retroactive top up.

No, and be careful with anyone who does. Nobody controls which video a platform decides to push. What we do guarantee is real distribution at the volume we agreed, on real creator accounts, with verified views only.

You do. Once the campaign is paid for, the rights in the finished videos are assigned to you fully and irrevocably. No licence window, no renewal fee, no quiet expiry twelve months later.

Yes. Paid usage sits inside the same assignment, so there is no separate licence and no per platform fee. If you want creator linked ad formats specifically, such as TikTok Spark Ads or Meta Partnership Ads, say so at brief stage.

Streams and long form talking content are the richest seam. A single stream, podcast episode or long video will usually yield 20 to 40 clippable moments. Big wins, bonus rounds, interviews, AMAs and founder talks all work well, and roughly anything over 20 minutes is worth cutting.

Most discovery feed videos perform best between 12 and 35 seconds, with the hook landing in the first one to two seconds. Captions are on by default, because a large share of the audience watches on mute.

Campaigns run on our verified network by default, because the guarantee depends on creators we already have performance history for. If you have creators you want involved, bring them.

Every creator works from your brief, including your licence conditions, age gating and the list of things we must never say. Responsible gambling messaging is built into the brief, and our team reviews every video before it goes live. Nothing is published without passing that review.

Real. Every view comes from a real creator’s audience and is tracked on a live dashboard, and we run anti bot detection across the network. Verified views only.

With a live dashboard tracking views, likes, comments and shares in real time, plus regular written reporting through the campaign. You do not wait until the end of the month to find out how it is going.

It depends on your content and budget, and the effect compounds. One launch video did about 1 million views on the brand’s own channels. Cut into the 4,000 plus clips we distributed for them, the same footage did 57 million. Across all campaigns we have delivered more than 18 billion views.

Then we look at the funnel, not the feed. Attention is what we control. Whether it converts depends on your offer, your bonus terms and your landing page, and we will say so before you sign rather than after.

TikTok, Instagram, YouTube and X, usually at the same time. Running one campaign across all four is what makes a brand feel unavoidable for a week rather than briefly visible on one app.

Our strongest verticals are casino and iGaming, sportsbook, crypto and Web3, and streaming creators. We also run SaaS, consumer, beauty, health and finance campaigns. Sportsbook side: what is iGaming UGC.

Yes. The network spans multiple countries and languages, and creators are matched to the market you are licensed in rather than translated into it after the fact.

Only if you want to. We write every brief, run the schedules and handle all creator communication, so the campaign does not become a second job.

No. Influencer marketing buys a handful of posts from a few large accounts and hopes the audience overlaps. This puts your message across a large number of creator accounts at once, which is why the reach is measured in millions rather than in a media kit.

We are the casino and iGaming arm of Lumina Clippers, founded in 2025 by Rhys McKay. The company behind both is COGNOVATE LABS FZCO, registered in the United Arab Emirates. The team is small, senior and reachable, which is why you talk to the people running your campaign rather than to an account manager relaying messages.

Yes, if the offer is licensed where the viewer is. We brief disclosure, an adults-only frame, and a responsible-gambling line before a creator films. Geo-restriction is part of the brief, not an afterthought.

We put it in the brief. The exact wording follows the market you name on the call. This is not legal advice.

No. We produce original creator video and bill a guaranteed view number. We do not sell first-time deposits as the product.