An iGaming Creator Network Drawn From 62,900+ Creators,Open to Brands

An iGaming creator network is a pool of vetted creators who film and post short videos for iGaming brands. Ours is for brands booking campaigns, across casino, sportsbook and other iGaming.

The list holds 62,900+ vetted creators. That is the whole Lumina network across all verticals, not an iGaming-only count. For each brief, we filter it down to those who fit your licence, market and language.

Book a strategy call

45 minutes, no deck. Name your markets and we tell you how many creators fit.

Creators from this network have run iGaming campaigns for Stake, Caliente and Bluff.

This network is for brands booking campaigns, not for creators signing up

This iGaming creator network is for casino, sportsbook and iGaming brands. They book it to have creators post for them.

Many "creator network" pages are sign-up programs that recruit creators. This one is not.

If you are a creator looking for paid work, go to our creator sign-up page.

Who is in the iGaming creator network,and which countries they cover

You get creators for every type of iGaming product, in the markets your licence covers. Our iGaming creator network spans online casino, sportsbook, sweepstakes and crypto casino. It also covers poker, bingo, slots and live dealer, in many countries and languages.

We do not publish a fixed country list. Instead, we check coverage against your licence for each brief.

Tell us your markets. We confirm creator depth in each one before you sign.

We match each creator to a market your licence covers. They film in that market's language from the start, with no translation after.

We are Casino UGC, the casino and iGaming arm of Lumina Clippers. We work only in casino and iGaming, so we make every match with casino ad rules in mind.

Video creators and sportsbook specialists

You get two kinds of creator, and you can use both in one campaign.

Video creators film short videos to your brief. Some walk through your app or lobby. Some talk straight to camera, like a friend giving a first take.

Others post short clips we cut from your own streams, podcasts or founder talks. One long stream usually gives 20 to 40 moments worth clipping.

Sportsbook specialists already make sports and sportsbook content, so a sportsbook brief is familiar ground. They are not tipsters, and they do not sell picks.

No video in our campaigns promises a win. None treats play as a way to make money.

Every creator is adults-only and age-verified, at 18, or 21 where local law says so.

The sportsbook creator network inside it

Run a sportsbook? You get creators matched to sports and sportsbook briefs.

We match each one to a market you hold a licence in. They post from their own accounts, on a schedule we run for you.

Caliente, a Mexican sportsbook, ran a campaign through this network. It reached 186M+ views over 3,778 videos.

Why a big iGaming UGC creator network is useless without a filter

A filter protects your licence and your budget. Size does neither.

A big list only helps if each creator you use has a real audience. The law must also let them reach your players.

Here is what goes wrong when a list has size but no filter.

A creator in a market your licence does not cover cannot legally reach your players there.
Anyone can buy followers. A big count tells you nothing about who will watch.
A creator who has promoted unlicensed or scam operators puts your brand next to them.
An audience that skews young is a risk for any iGaming brand.
A creator who goes quiet halfway through leaves a gap in your campaign.

Sign-up sites can list large numbers of creators too. We will not argue about who has the longest list. A large iGaming creators network with no filter just hands the checking work back to you.

What matters is how many creators fit your brief, in your markets, today. A list of thousands means little if only a few of them can post for you. A smaller pool that clears every check is worth more than a big one that clears none.

So that is the number we give you, market by market, before you sign. The total on our homepage is reach. The filter is what makes that reach safe to use.

How we check creators before they join our iGaming creator network

We vet every creator on the list. But a creator only works on your campaign once they clear these checks against your brief:

1.
Market: they are in a market your licence covers.
2.
Geo: their content can be geo-targeted to that market.
3.
Language: they are native to your audience's language.
4.
Age: they are age-verified and adults-only.
5.
Rules: we brief them on disclosure and responsible gaming.
6.
Track record: they have not promoted unlicensed or scam operators.
7.
Performance: we judge them on verified views from past campaigns, not followers.

That last check is why bought followers do not help a creator get in. Every view passes anti-bot detection before it counts. For the full matching method, read how we match UGC creators for casinos.

What the iGaming creator network has done for brands

The proof is in past iGaming campaigns run through our iGaming creator network. These figures come off live campaign dashboards.

iGaming campaign	Views	Videos
Caliente (Mexican sportsbook)	186M+	3,778
Bluff	126M+	3,974
BC.Game	248M+	1,000+
Highroller	116M+	3,000+
Aviator	110M+	1,000+
Sharp Stake	40M+	3,000+
Yolo247	40M+	1,200+

Stake has also reached 1.8B+ views with Lumina.

For context, the whole Lumina network has delivered 18B+ views and 25,000+ videos. Those totals cover all verticals, not just iGaming. Forbes has covered the Lumina network.

You can find all of these campaigns on our case studies page.

Check creator depth in your markets

What a managed creator network for iGaming does for you

You get reach drawn from a network of thousands of creators, without managing a single one. You brief us once. We do the rest, and you approve before anyone films.

You tell us the outcome that matters and give us your source material or product. You also share your brand and compliance rules, including what no video may say.
We write the brief and match creators from the network. Then we send it to you for a yes.
We run every creator: schedules, messages and follow-ups. If one goes quiet, we replace them.
Our team checks every video before it goes live. Your licence terms, age-gating, ad label and responsible gaming line are all in the brief.
Posts go out from creator accounts, usually at the same time. They run on TikTok, Instagram Reels, YouTube Shorts and X.
You watch views, likes, comments and shares on a live dashboard. You also get regular written reports.

First uploads land 24 to 72 hours after the strategy call. That assumes we have your content, goals and brand guidelines.

Casino brands usually take a little longer on the first campaign. Compliance sign-off sits between the brief and the first upload. For each step in detail, see how casino UGC works.

Scale is the reason to use a network at all.

One launch video did about 1 million views on a brand's own channels. We cut it into 4,000+ clips and posted them across our creators. The same footage did 57 million.

Run only casino brands and weighing a managed list against a sign-up site? Our casino creator network page compares the two.

How to pick the best iGaming creator network

Ask any network these five questions before you sign. The right one answers them in writing, for your markets, not for its whole list.

1.
How is the list filtered for my brief? Ask what a creator must clear to work on your campaign, not just to join the list.
2.
Do you judge creators on past views or on followers? Anyone can buy followers. Verified views from past campaigns are much harder to fake.
3.
Who replaces a creator who drops out? The network should find and brief the new creator. It should take no extra work on your side.
4.
How deep is the network in my markets? Ask for creator numbers per market, checked against your licence. A total for the whole list tells you very little.
5.
Is it built for brands, or is it a sign-up program for creators? A creator program works for creators. A brand network takes your brief and answers for the results.

If a network can only give you one big headline number, keep looking. Size is easy to claim.

A filter you can check, market by market, is much harder to fake. Ask to see it.

Put these five questions to us

Questions about getting access

Is this the same as a creator program run by TikTok or a game studio?

No, those programs recruit creators and help them grow, but brands book ours to run video campaigns. We match creators to each brief, write the brief, review every video and report the views. Creators who want paid work should use our creator sign-up page.

How do you keep bought followers out of the network?

We do not pick creators by follower count, so bought followers do not help. We judge them on verified views from their past campaigns, and a fake following adds nothing to that. Every view passes anti-bot detection before it counts, so you only pay for views from real audiences.

How many creators will post for our brand?

It depends on your view target and markets, as there is no fixed package or set number of creators. A bigger budget buys wider reach, and we tell you before you sign how many creators fit your brief per market. You approve the brief and the match before anyone films.

Can we use the network for one market only?

Yes, we match creators to the market your licence covers, so one market is a normal brief. There is no fixed minimum, only a practical one: the volume that makes your goal reachable in that market. If you add markets later, we check creator depth in each new one against your licence first.

Name your markets and the one outcome that matters. We will tell you how many creators fit. Then we show you the brief before anyone films.

Book a call and name your markets