We write the brief, match creators from the network, produce the videos and post them. UGC for casinos and iGaming means original creator footage that comes with usage rights, so it's a different thing from a clipping campaign or a list of influencers to chase. If you're shopping for a casino marketing agency, this is the creator-video half of that job, priced on views.
See casino UGC case studies for operators and the casino UGC agency FAQ for pricing, rights and the view guarantee. Buyers also call this gambling UGC, UGC ads for iGaming, or a casino creator agency. Same brief-to-posted model.
You find the creators, brief them, chase the files and buy the usage rights afterwards. It's cheap right up until it stalls.
You get a list of creators but you're still running the campaign yourself, and there's no guaranteed view number at the end of it.
You send one brief and we match the creators, produce the videos, post them and bill against a guaranteed view number.
Casino UGC is still marketing, so every brief gets a compliance pass before anyone films. That covers adults-only framing, disclosure, a responsible gambling line, and only offers that are licensed where the viewer actually is. We geo-restrict posts when a market is off-limits, and we go through named licence lists on the strategy call rather than publishing markets we can't stand behind.
Sportsbook, slots, live dealer, poker and sweepstakes all go through the same pass with a different brief. Once footage is cleared it doubles as a casino video ad, so the same asset runs organically and behind paid spend.
Read the casino UGC agency FAQ for rights and the view guarantee.
Thousands of brands spend heavily on content every month and run into the same six problems.
We built Casino UGC to take all six off your desk.
Every brief carries your licence conditions and market rules, so nothing goes live without your compliance team signing it off first.
Campaigns run month after month rather than as one-off shoots, and volume scales without cost per view drifting against you.
TikTok, Instagram Reels, YouTube Shorts and X, all posted from creator accounts rather than from your own handles.
Views, videos, uploads and cost per view on a live dashboard, all measured against the number we guaranteed.
Working out your audience before anyone starts filming.
Matching creators on audience, niche and language.
Writing every brief, every hook and every content guideline.
Running the filming schedules and all the creator communication.
Every submission gets reviewed before it's published.
Measuring what's performing and where the campaign can be pushed further.
Publishing across the platforms we agreed on the call.
We go through your product, your audience and what the campaign needs to achieve.
We build the creator strategy, the content angles and the performance targets.
We recruit the creators from our verified network.
Creators film using the detailed brief we've written for them.
Every video goes through our internal review before it's approved.
Videos go out according to your campaign plan.
You get the guaranteed campaign outcome plus a library of creator assets you can reuse.
Every campaign is built to survive compliance review and still travel, from licence-aware briefs through to clip volume that scales without cost per view drifting.
From new operators to established gaming brands, we run the whole creator pipeline including briefing, production, distribution and reporting.
This page is for operators, so if you're in SaaS, beauty or real estate this isn't the right page for you.
When your campaign finishes you get the views, and you also keep a complete library of marketing assets.
We price a campaign against an outcome rather than an asset count, so you pay for a guaranteed view target and we produce as many videos as it takes to hit it.
Every campaign is signed off against a view target before we start, and if the organic run falls short we keep producing and posting at no extra cost until the target is reached.
You do. Every final video, raw file and edit is handed over with full usage rights for organic and paid alike.
Yes. Every asset ships with paid usage rights, so you can run them on Meta, TikTok, YouTube or anywhere else you advertise.
Nothing changes on your side, since anything above the target is yours at no additional charge.
Only if you want to. We handle the briefing, the feedback and the revisions, so you deal with a single point of contact throughout.
Campaigns go live within 24 to 72 hours of the approved brief and keep running until the guaranteed view target is met.
Yes. We recruit creators by audience, niche and language, so campaigns can run across most markets and in several languages at once.
Yes. If you already have creators you trust, we brief, manage and edit for them alongside our own verified network.
Within iGaming, crypto casino and sweepstakes brands tend to move fastest because the audience already lives on short-form, while sportsbook and live dealer perform strongest around fixtures and launches. The model works across online casino, poker, bingo and slots too, as long as the offer is clear and the market is licensed.
Let's build a campaign where every creator, every video and every upload is planned around what you're actually trying to achieve.
