A Casino Creator Network Built for Brands,Not for Streamers
A casino creator network is a group of real people who film short videos about casino brands. They post them from their own accounts. It is not a media network that sells ad space.
Ours is for casino brands booking campaigns. We match creators to your licence, market and language. We brief them on your rules, review every video, and price the work per 1,000 verified views.
One 45-minute call, no slide deck. We agree your goal and set the view number.
Our creators have posted for Stake, Bluff and Caliente. See the results.
This page is for casino brands booking campaigns,not for creators applying
If you run marketing for a casino brand, you are in the right place. This page shows how brands get access to our creators. If you are a creator looking for paid casino work, apply on our creator page instead.
Casino brands
CreatorsWhat our casino creator network gives you that a sign up site cannot
You get creators who already fit your licence and a brief that carries your rules. Then a team checks every video before it posts.
A sign-up site gives you profiles to sort. You still have to vet, brief, chase and check each person yourself.
Here is what a managed casino creator network takes off your desk:
Our teamFit before you see a name. We check each creator for your market, language and age before they reach your shortlist. A profile shows followers, not whether someone can post to your players.
One brief with your rules in it. We write it, and you approve it before anyone films. It holds your licence terms, age-gating, never-say list and responsible gaming line.
A check on every video. Our team reviews each one before it goes live. Nothing posts until it passes.
No chasing people. We handle every creator message and every schedule. If a creator goes quiet, we put someone else in.
You pay for views, not profiles. The price is per 1,000 verified views, not per creator or per video. Each view passes anti-bot checks before it counts.
The videos are yours. Once you pay for the campaign, the rights pass to you in full, with paid ads use included. Read more on casino UGC usage rights.
Fit before you see a name.
One brief with your rules in it.
A check on every video.
You pay for views, not profiles.
The videos are yours.
In casino, the checks a sign-up site leaves to you are the ones your licence depends on. That is the work we do for you.
The kinds of creatorsin our casino UGC creator network
You do not need three suppliers for three kinds of video. Our casino UGC creator network covers all three.
Some creators show the games. Some talk about them. Others post short clips we cut from your streams and long videos.
Clip creators turn one long piece into many short ones. A stream, podcast or long video usually gives 20 to 40 moments worth cutting. Anything over about 20 minutes is worth a look.
In one launch, a video did about 1 million views on the brand's own channels. Cut into 4,000+ clips and posted by our creators, the same footage did 57 million.
The work is casino only. It spans online casino, slots, live dealer, poker, bingo, sweepstakes and crypto casino. Every creator is an adult, age-checked, and posts from their own account.
This page covers casino brands. If your brand also runs a sportsbook, our iGaming creator network covers both under one brief.
Online casino
Slots
Live dealer
Poker
Bingo
Sweepstakes
Crypto casino
responsible gaming lineGameplay creators and review video makers
Gameplay creators show your games on screen: a slot bonus round, a live dealer table, a walk through your app. Review video makers give an honest first-person take on what using your casino is like. Both work from a brief you approve.
Reviews stay honest. Creators talk about what they saw and did. They never invent wins or say playing is a way to make money.
Each video carries the responsible gaming line for your market and a clear ad label.
To see how we build each video type, read the four casino UGC formats.
The online casino creator network, by country and language
Your players hear from creators in their own market, in their own language. We match creators to the market your licence covers. They film each video in that language from the start, with no translation after.
Our online casino creator network spans many countries and languages. We keep no public country list, because coverage depends on your licence. We check it brief by brief.
Name your markets on the call, and we confirm how many creators fit each one before you commit.
Each creator must also be able to geo-target their posts to your licensed market. The offer needs a licence where the viewer is.
The responsible gaming line follows the market you name on the call. This is not legal advice.
Hold licences in more than one market? Each market gets its own creators and language. It also gets its own responsible gaming line, all under one campaign.
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EN
PTHow we match a casino creator network to one brand brief
You send one brief, and you get back a shortlist built for it. Not a list of everyone who signed up. Each creator has to pass the same five checks before their name reaches you:
- 1.
They are in a market your licence covers.
- 2.
Their content can be geo-targeted to that market.
- 3.
They are native to your players' language.
- 4.
They are age-verified and adults-only.
- 5.
We brief them on disclosure and responsible gaming rules.
We also check their past. Have they promoted unlicensed or scam operators before?
Then we judge the rest on verified views from past campaigns, not on followers. Bought followers do not help. Every view must pass anti-bot checks to count.
The full method is on our casino UGC creators page.
What the casino creator network has already done
You can judge us on campaigns that already ran, not on a list size. These iGaming campaigns ran on our creators. The figures come off live campaign dashboards:
- 1.8B+
Stake: 1.8B+ views with Lumina.
Caliente, a Mexican sportsbook: 186M+ views over 3,778 videos, run end to end across the full network.
Bluff: 126M+ views over 3,974 videos. Managed creator distribution built global awareness across thousands of short clips.
Highroller
Aviator
BC.Game
Sharp Stake
Yolo247Across all verticals, not casino only, the Lumina network counts 62,900+ vetted creators. It also counts 18B+ views and 25,000+ videos delivered.
®Forbes has covered the Lumina network. We keep the two sets of numbers apart. That way you always know which ones are iGaming only.
Our case studies page sets out each campaign.
Managed creator network for casinos, or pick creators yourself?
Pick creators yourself if you have staff to vet, brief, chase and check every post. That works best when you already know who fits your licence.
Choose a managed creator network for casinos if you want that work done for you. It also suits you if you want to pay only for verified views. With us, your agreement sets the view number, and the fix if we miss it, before production starts.
A sign-up site can work when you have the team to run it. For the full side by side, including building it in-house, read agency vs marketplace.
How to pick the bestcasino creator network
Ask any network these five questions before you sign, us included. The best casino creator network will answer each one in writing, with proof.
- 1.
Can you show casino results apart from your network-wide totals?
Big totals across many industries tell you little about casino. Ask for iGaming campaigns, with views and video counts.
- 2.
Do you check each creator's past sponsors?
A creator who promoted an unlicensed or scam operator brings that history to your brand.
- 3.
Are the videos made in my players' own language?
Ask if creators are native speakers in each market, or if someone translates scripts after.
- 4.
Can I add creators I already work with?
You should not have to drop people who already do well for you. We take yours too.
- 5.
Who will I deal with each day?
You want the people running your campaign, not a ticket queue. At Casino UGC, you talk to the small senior team that runs your campaign.
If the answers come back as follower counts and big promises, keep looking. Nobody can promise a viral video. A good network promises a number it can prove.
Ask us all five, in writingQuestions about access
and getting started
A casino creator network is a group of creators who post short videos for casino brands on their own accounts. Ours is a managed network, so we check each creator for your licence, market, language and age. We write the brief, review every video before it posts, and charge per 1,000 verified views, not per creator.
No, a media network sells ad space on its own screens, sites or apps. A creator network gives you people who make video and post it on their own accounts. Our creators post on TikTok, Instagram Reels, YouTube Shorts and X, usually at the same time.
Yes, we cover both, along with online casino, poker, bingo, slots and live dealer. Each type has its own rules, so the brief and the creator checks change with it. For the detail first, read our guides to crypto casino UGC and sweepstakes casino UGC.
You book a call, not a login, and there is nothing to browse or sign up for. We agree your goal and view number, write the brief, and send you a matched shortlist to approve. Once you sign off, creators film and post, and you follow every view on the live dashboard.
We agree the one outcome that matters to you and set the view number, with no deck. Once we have your brand and compliance rules and your source content, first uploads come 24 to 72 hours after the call. Casino brands often take a little longer the first time, as compliance sign-off sits between brief and upload.
Send us your markets and your goal. On one call, we will show you which part of our casino creators network fits your licence.
45 minutes
