Now accepting UGC creators About 2 minutes
Creator showreel
  • Briefs matched to your niche
  • No follower minimum
  • Your details stay private

The deal

What you’re actually
signing up for

01

We write the brief

You get a short brief with the hook, the beats and the call to action already worked out, so there's no blank page and no guessing what the brand wants.

02

You shoot it

On your phone, in your own space and in your own voice. Most briefs are a 30 to 60 second vertical video and take under an hour.

03

You get paid

You're paid per accepted video rather than per follower or per view, and invoices go out weekly once your work is approved.

This is casino and iGaming content. Every brief on this site is for a casino or iGaming brand, so you need to be 18+ and comfortable making content about real-money play. We follow each brand's advertising rules and anything that needs a disclosure gets one. If that's not for you, that's completely fine, since Lumina runs UGC across plenty of other niches.

Before you apply

The questions
everyone asks

Do I need a big following?

No, and there's no follower minimum on this form. Brands book creators for the content itself, and a lot of what we commission never gets posted to the creator's own account at all because it runs as paid media on the brand's channels. A tight, well-shot video from a 400-follower account beats a lazy one from a big page every time.

What do I actually have to make?

Mostly short vertical video, whether that's a talking head to camera, a screen recording of gameplay with a voiceover, a reaction or a quick walkthrough. The brief tells you which one and roughly how it should open, and you're never asked to write the strategy.

Do I have to show my face?

No. Voiceover-only work is a real category here and some of our steadiest creators never appear on camera. The form asks which you prefer and we match you to briefs that fit.

How much does it pay?

It depends on the brief, specifically the length, whether it's usage-licensed for paid ads, and how much editing it needs. Rates are agreed per brief before you shoot anything so you always know the number in advance, and nobody works on spec.

How soon will I hear back?

We review new creators every week and email you either way, so you're never left wondering. If you look like a fit we send a short paid trial brief rather than putting you through a long interview.

What happens to my details?

They go into our creator roster so we can match you to briefs and contact you about them, and that's it. We don't sell them on and we don't add you to a marketing list, and you can ask us to delete them any time.

Ready when you are.

Apply now