What Is iGaming Content Marketing?

Four small glowing green blocks standing in a row on a dark reflective surface, showing the four jobs the term iGaming content marketing covers.

i guide 1/8 · 12 min left Home / Blog / Content marketing iGaming · Content marketing What Is iGaming Content Marketing? Ask five agencies and you get five answers. They are all telling the truth. One sells bonus pages. One sells game guides. One sells creator video. One sells affiliate placements. They are describing … Read more

Casino UGC: A Cheaper Way to Win New Players

A cone of green light narrowing down into a single phone, showing the path from a casino UGC brief to acquired players.

i guide 1/8 · 10 min left Home / Blog / Casino UGC for player acquisition Casino UGC · Player Acquisition Casino UGC: A Cheaper Way to Win New Players A first-time depositor costs $250 to $650. In mature markets a casino now pays between $250 and $650 to acquire one first-time depositor, and tier-1 … Read more

Casino UGC Scripts & Hooks That Convert

A phone showing a vertical video timeline with the playhead at the very start, illustrating that a casino UGC script is won in the first three seconds.

i guide 1/8 · 10 min left Home / Blog / Casino UGC scripts Casino UGC · Scripts & Hooks Casino UGC Scripts & Hooks That Convert The clip is fine. Nobody got past second three. Most casino UGC scripts are not rejected by viewers. They are abandoned before the offer is ever heard. This … Read more

The Four Casino UGC Formats Operators Run

Four phones showing a roulette wheel, slot reels, a card table and a live sports scoreboard, the four casino UGC formats operators run.

i guide 1/8 · 10 min left Home / Blog / Casino UGC formats Casino UGC · Formats The Four Casino UGC Formats Operators Run One shoot. Four jobs it can do. Operators keep asking what casino UGC actually looks like. In practice it is four formats: a first-session walkthrough, an offer explainer, a reaction, … Read more