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i guide 1/8 · 13 min left Home / Blog / Agency vs marketplace Casino UGC · How to buy it Casino UGC Agency vs Marketplace: Beyond Cost Per Video Every comparison leads on price. That is the wrong column. Agency, marketplace or in-house. The generic guides rank them on cost per video, and for … Read more

i guide 1/8 · 11 min left Home / Blog / Sportsbook Marketing iGaming UGC · Sportsbook Sportsbook Marketing When the Big Ad Channels Say No Half the media plan is unbuyable. Build what you can reuse. A licensed sportsbook launches in a new state, the budget is approved, and then the media plan comes … Read more

Two rulebooks. Two different market lists.

Pay per result, or own the reach?

The ad wall is real. Creators get through it.

i guide 1/8 · 11 min left Home / Blog / Casino UGC for crypto casinos For crypto casino and Bitcoin casino brands Crypto Casino UGC: What Google and Meta Require Two approvals, not one. A crypto casino sits in two restricted categories at once, and each one has its own rulebook. What the casino … Read more

i guide 1/8 · 11 min left Home / Blog / Social casino UGC For social & free-to-play casino brands Social Casino UGC Free to play, not free to advertise. Social casinos award no cash, so operators expect an easy ride. Google and Meta both run a separate rulebook for them. The two rulebooks disagree … Read more

i guide 1/8 · 12 min left Home / Blog / Casino UGC for sweepstakes casinos For sweepstakes & social casino brands Casino UGC for Sweepstakes Casinos Real reach, rules-tight creative. Sweepstakes casinos run on a no-purchase, dual-currency model, which sits in a different legal box than real-money casino play. That gives UGC more room … Read more

Rights buy the creator’s yes. Not the platform’s.

When an operator says they need UGC for casinos, they usually mean one of four things: produce original content, post it natively, make it ads-ready, or run the whole program end to end.